Webdoc: A Facebook On Steroids, Made in Switzerland

Start-up Webdoc promises to offer more than the typical posting-and-answer ping-pong. Thanks to the Twitterbooksquare revolution, there are now myriads of ways to let the world know who you are, where you are, and what you're doing at any given millisecond of the day – but it's still pretty tricky to have a real conversation on a social network, be it with your 500,000 closest Facebook friends or just a select few. Swiss start-up "Webdoc" aims to close the gap and give us true, two-way interaction with lots of multimedia extras and a minimum of effort. Despite the name, which seems to signal work, Webdoc is actually fun to use. The company has come up with a technology that makes it easy to add photos, videos, maps, and even whole websites, to a posting, simply via drag-and-drop. If you're planning a movie night with friends, for example, you can include trailers in a Webdoc topic, show Yelp reviews, movie times, and maps. All of this will show up right inside the discussion stream, and every participant can contribute to the conversation in the same way, adding rich content rather than just dropping a comment. "People want to engage," says Webdoc co-founder Vincent Borel. "They are trying to communicate but it's very hard to follow a discussion on all those other platforms." More…