Designers Francesca Rosella and Ryan Genz, creators of a "fashionable technology company" called CuteCircuit, reached out to Wired.com to give some background story to the dress.
“We used the smallest full-color LEDs, flat like paper, and measuring only 2 by 2 mm,” say designers Francesca Rosella and Ryan Genz in an e-mail. “The circuits are extra-thin, flexible and hand-embroidered on a layer of silk in a way that gives it stretch so the LED fabric can move like normal fabric with lightness and fluidity.”
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